Financial Services

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

July 2, 2009 DMA and Key Trade Groups Release Comprehensive Privacy Principles for Use And Collection of Behavioral Data in Online Advertising
June 30, 2009 Only 25% Americans Say Banks are Honest and Trustworthy, According to Harris Poll
October 11, 2008 Direct Marketing Association Kicks Off DMA08 Annual Conference & Exhibition in Las Vegas r u Connected?
August 27, 2008 'Loyalty Programs: A Cross Industry-Analysis of Usage and Effectiveness'
March 17, 2008 DMA Releases 'Direct Marketing Facts and Figures in the Financial Services Industry'
February 28, 2008 Warren Hunter Named DMA Financial Services Council Direct Marketer of the Year
January 24, 2008 DMA Financial Services Conference Keynotes to Focus on Market Opportunities
January 7, 2008 DMA's 2008 Financial Services Conference Expands, Reflecting Industry Growth and Demand
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
May 23, 2007 David McQuillen of Credit Suisse Keynotes During 2007 ACCM

Articles for Financial Services Marketers
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and financial services marketers.

Suggested White Papers

How Smart Brands are Beating The Recession with DRTV - April 2009 -- By Hawthorne Direct Hawthornedirect
Beat Practices For Webinars - March 2009 -- By Real MagnetReal Magnet LLC
2008 New Media M&A Round-Up - January 2009 -- By Peachtree Meida AdvisorsPeachtree Media Advisors
Strategies for Marketing Successfully in a Freakonomy - January 2009 -- By Richard BergerASTRALCOM
Creating Great Subscriber Experiences: Are Marketers Relationship Worthy? - December 2008 -- By Return PathReturn Path
Your Reputation Holds the Key to Deliverability - December 2008 -- By Return PathReturn Path
Is Dirty Data Sabotaging Your Marketing Results? - November 2008 -- By ReachForcereachforce.com
American Business in Transition: - November 2008 -- Scott GordonMid-Atlantic Freelance
Driving ROI Once Your Email is Delivered - September 2008 -- ClickMail MarketingClickMail Marketing
Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008 -- By Direct Marketing Association UKDMA UK
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

2005 DMA International ECHO Awards CD-ROM

Conferences, Events, and Exhibitions
Networking at DMA conferences is an amazing way to find the latest information on consumer marketing. At DMA events you will learn the latest techniques and strategies for lead generation, customer acquisition, and retention. Conference exhibition is also an outstanding opportunity to find goods and services. See our current conference calendar.

Selected Events

07/09/2009	Mobile Commerce Spotlight	New York, NY	Register Now!
07/16/2009	Mobile Couponing: Generating Sales & Consumer Engagement	Virtual Seminar	Register Now!
07/23/2009	Digital Publishing: Dispelling Rumors & Building the Model	Virtual Seminar	Register Now!
07/30/2009	Rules of the Road for Telephone & Mobile Marketers	Recording	Register Now!
08/03/2009	DMA Basics of Direct Marketing	Omaha, NE	Register Now!
08/10/2009	Direct Marketing Institute	Boston, MA	Register Now!
08/11/2009	Copywriting Tools & Techniques E-Learning Seminar	Online	Register Now!
09/14/2009	Creative Direct Marketing Strategies	Boston, MA	Register Now!
09/15/2009	Database Marketing	New York, NY	Register Now!
09/21/2009	DMA Basics of Direct Marketing	Minneapolis, MN	Register Now!
09/21/2009	Web Marketing - Design. Navigation. Analytics	Chicago, IL	Register Now!
10/27/2009	Copywriting Tools & Techniques E-Learning Seminar	Online	Register Now!
11/05/2009	Direct Marketing Math & Finance	Chicago, IL	Register Now!
11/10/2009	Direct Marketing Institute	Chicago, IL	Register Now!
11/17/2009	Loyalty Marketing Workshop	New York, NY	Register Now!
12/01/2009	DMA Basics of Direct Marketing	Atlanta, GA	Register Now!
12/03/2009	Creative Direct Marketing Strategies	New York, NY	Register Now!
12/07/2009	Direct Marketing Institute	New York, NY	Register Now!
12/07/2009	National Center for Database Marketing (NCDM)	Las Vegas, NV	Register Now!
12/07/2009	Secrets of Copywriting	Chicago, IL	Register Now!
12/14/2009	Web Marketing - Design. Navigation. Analytics	New York, NY	Register Now!
01/19/2010	Copywriting Tools & Techniques E-Learning Seminar	Online	Register Now!
01/25/2010	Direct Marketing Math & Finance	New York, NY	Register Now!
03/01/2010	Secrets of Copywriting	Cleveland, OH	Register Now!
03/15/2010	Direct Marketing Math & Finance	Minneapolis, MN	Register Now!
05/09/2010	Loyalty Marketing Workshop	Chicago, IL	Register Now!
05/17/2010	Secrets of Copywriting	New York, NY	Register Now!
06/02/2010	Database Marketing	Boston, MA	Register Now!
06/07/2010	Web Marketing - Design. Navigation. Analytics	New York, NY	Register Now!
06/10/2010	Creative Direct Marketing Strategies	New York, NY	Register Now!

DMA Financial Services Council
DMA Financial Services Council is to integrates the direct marketing concept, its tactics, and its practices with mainstream insurance and financial services marketing to create a strategic business synergism.

Preference Services
The Preference Services are an effective means of purging your lists of consumers who want to receive less advertising contact. DMA members are required to use these services.