Information For Agencies & Consultants

News
Find out from DMA about the industry news that will affect your business: Daily news summary (3D), Newsstand, DMA Announcments and Press Releases.

Selected News

July 2, 2009 DMA and Key Trade Groups Release Comprehensive Privacy Principles for Use And Collection of Behavioral Data in Online Advertising
July 1, 2009 Television Ads Most Helpful; Internet Banner Ads Most Ignored, According to Harris
June 30, 2009 Over 100 Million Consumers Worldwide are Word of Mouth Advocates, Zuberance Finds
June 30, 2009 Only 25% Americans Say Banks are Honest and Trustworthy, According to Harris Poll
June 30, 2009 Consumers Are Confused and Skeptical About 'Green' Products, Shelton Group Finds
June 30, 2009 Direct Marketing Educational Foundation Announces Annual Awards Recipients
June 29, 2009 Online Security Fears Affect Consumer Online Purchasing Behavior More Than the Economic Downturn, McAfee Reveals
June 18, 2009 DMA Nonprofit Federation Announces 2009 Advisory Council Members
June 16, 2009 DMA Introduces iDirect Leadership Committee
June 10, 2009 DMA's Social Media Council Releases Current Trends In Social Media
June 8, 2009 DMEF Names Charles F. Hofacker Co-Editor of Journal of Interactive Marketing
January 29, 2009 DMA Kicks Off 2009 International ECHO Awards Competition
December 9, 2008 2008 NCDM Database Excellence Awards Presented Today in Orlando
December 2, 2008 2008 NCDM Database Excellence Awards Finalists Announced
November 25, 2008 DMA Premieres Library of ECHO Awards Case Studies
October 15, 2008 DMA PRESENTS 2008 INTERNATIONAL ECHO AWARDS DURING DMA08 IN LAS VEGAS
October 11, 2008 Direct Marketing Association Kicks Off DMA08 Annual Conference & Exhibition in Las Vegas r u Connected?
June 5, 2008 DMA's Quarterly Business Review (QBR) for Quarter 1 Indicates Softness in Year-Over-Year Revenue
February 6, 2008 DMA Releases 'Direct Marketing Facts and Figures in the Health Services Industry'
February 5, 2008 2008 Annual Conference for Catalog & Multichannel Merchants (ACCM) is Set for May 19-22 in Orlando
February 4, 2008 DMA to Present B-to-B Marketing Conference March 3-5 in Orlando
January 31, 2008 DMA Circulation Council to Induct Susan M. Allyn into Circulation Hall of Fame
January 30, 2008 Wacom and eROI Win Email Experience Council's Email Performance Award
January 30, 2008 DMA Kicks Off 2008 International ECHO Awards; Deadline for Entries is April 24
January 28, 2008 DMA Releases 'Direct Marketing Facts and Figures in the Automotive Industry'
January 25, 2008 The Nonprofit Federation of the DMA Honors Kelly B. Browning
January 25, 2008 Email Experience Council Releases Retail Email Unsubscribe Benchmark Study
January 24, 2008 DMA Financial Services Conference Keynotes to Focus on Market Opportunities
January 23, 2008 DMA Releases Statement Regarding New York Governor Spitzer's Proposal to Tax Out-of-State Marketers
January 23, 2008 DMA Releases 'Direct Marketing Facts and Figures in the Insurance Industry'
January 18, 2008 Email Experience Council Announces Finalists for Email Performance Award
January 17, 2008 DMA Testifies Against Streamlined Sales and Use Tax Agreement Before Florida Taxation Commission
January 17, 2008 DMA Introduces 'Channel Integration and Benchmarks in the Retail Industry'
January 16, 2008 A Menu of New Offerings at National Conference on Operations & Fulfillment (NCOF) 2008
January 15, 2008 DMEF's Don Kuhn Fund Expands to Help Advance Entry- Level Direct Marketing Professionals
January 14, 2008 DMA 'Direct Marketing Facts and Figures in the Nonprofit Industry' is Updated, Expanded
January 10, 2008 DMEF Calls for Nominations for 2008 'Rising Star' and 'Corporate Commitment' Awards
January 8, 2008 DMA Unveils Free Online Service; Enhances DMAChoice, The Consumer Portal for Choice
January 7, 2008 DMA's 2008 Financial Services Conference Expands, Reflecting Industry Growth and Demand
January 4, 2008 DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline
January 4, 2008 DMA Calls for 2009 Board of Directors Nominations; February 22 Deadline
December 18, 2007 DMA Lauds Senate for Working to Improve Accuracy and Cost of National Do Not Call Registry
December 17, 2007 DMA List Leaders Group Announces 2008 Chair & Vice Chair
December 13, 2007 Keynoters Announced for National Conference on Operations & Fulfillment (NCOF) 2008
December 12, 2007 NCDM 2007 Keynote Speaker Tony Hsieh Runs a Service Company That Just Happens to Sell Shoes
December 12, 2007 DMA Warns That Recently Approved Sales Tax 'Sourcing Rule' Jeopardizes Sales Tax Simplification
December 11, 2007 Harrah's Entertainment Katrina Lane to Keynote at NCDM in Las Vegas
December 11, 2007 DMA and DIRECT Magazine Present 2007 NCDM Database Excellence Awards
December 11, 2007 DMA Lauds House for Working to Improve Accuracy and Cost of National Do Not Call Registry
December 11, 2007 DMA Praises FTC's Workshop on Use of Social Security Numbers By Private Sector
December 10, 2007 Warner Home Entertainment's Thomas Tileston to Keynote Today at NCDM 2007 in Las Vegas
December 7, 2007 Dive Into Email Evolution Pre-Conference Workshops on Feb. 11 in San Diego
December 6, 2007 In US House Testimony, DMA Opposes Mandatory Sales Tax Collection Bill
December 3, 2007 DMEF Launches Shankar-Spiegel Dissertation Award
November 28, 2007 DMA and DIRECT Magazine Announce 2007 NCDM Database Excellence Awards Finalists
November 28, 2007 DMA Applauds FTC Study on Identity Theft
November 27, 2007 DMA 'Customer Prospecting and Retention Report' is Updated, Expanded
November 15, 2007 DMA Praises Postal Service Governors for Embracing New Ratemaking Regulations
November 14, 2007 New DMA 'Web Analytics Report' Helps Direct Marketers Increase ROI, Conversion Rates
November 14, 2007 Email Experience Council Launches Email Performance Award
November 14, 2007 DMA Releases Statement Regarding New York State's New Policy to Tax Out-of-State Marketers
November 14, 2007 PRC Briefs DMA Members on Final Ratemaking Regulations
November 12, 2007 National Conference on Operations & Fulfillment (NCOF) Set for April 7-10 in Orlando
November 12, 2007 DMA's New 'Getting Creative With Copywriting' Report Is Devoted Exclusively To Direct Mail Copy
November 8, 2007 NCDM 2007 Keynote Speakers Reveal Secrets Behind Turning Consumers' Discretionary Spending into Reliable Income
November 8, 2007 Email Experience Council Releases Schedule for Email Evolution Conference
November 2, 2007 DMA Highlights the Critical Importance of Advertising- Supported Internet Content at FTC Town Hall Meeting on Behavioral Marketing
November 1, 2007 DMA Survey Finds That the Majority of Web Users Prefer the Current Model of Online Advertisements
October 30, 2007 DMA Lauds Congress for 7-Year Extension of Internet Tax Moratorium to 2014
October 26, 2007 DMA Lauds Senate for Further Extension of Internet Tax Moratorium to 2014
October 25, 2007 NCDM Presents New Features for Upcoming 2007 Conference & Exhibition
October 25, 2007 DMA Insert Media Council to Honor Paulette Kranjac, Dennis Erickson, and Lenox Collections
October 24, 2007 DMA Seminar Has Predicting Customer Behavior Down to a Science
October 23, 2007 NCDM 2007 Conference & Exhibition to be Held December 10-12
October 22, 2007 United We Stand: DMA Seminar Creates a Web of Teamwork
October 17, 2007 Direct Marketing Association Presents 2007 International ECHO Awards
October 16, 2007 DMA Names Microsoft-MSN 2007 Marketer of the Year
October 16, 2007 Ronald Bliwas and Charles Morgan Inducted into DMA Hall of Fame at DMA07 in Chicago
October 16, 2007 DMA Lauds House for Passage of Internet Tax Moratorium Extension
October 16, 2007 DMA's Quarterly Business Review (QBR) for Quarter III Indicates 17th Consecutive Quarter of Positive Results
October 16, 2007 Direct Marketing Expenditures Account for 50% of Total Advertising Expenditures, DMA's 2007 'Power of Direct Marketing' Report Unveils
October 15, 2007 DMA Launches New 'Commitment to Consumer Choice' Guidelines to Empower Consumers and Build Consumer Trust
October 14, 2007 DMA Board Elects Donn Rappaport 2008 Chairman of the Board
October 14, 2007 It's a Brand New Day at DMEF! Foundation Raises $500,000 at Awards Dinner for Direct/Interactive Marketing Education
October 13, 2007 Direct Marketing Educational Foundation Elects New Board, Re-Elects Chairman Al Dyon
October 13, 2007 DMA Releases 5th Annual 'Response Rate Trends Report'
October 11, 2007 DMA Lauds House Judiciary Committee for Action on Internet Tax Moratorium
October 10, 2007 Danette Dickerman, Joan Renfrow to Receive DMA Broadcast Council's 2007 Jake Weisbarth Spirit Award
October 8, 2007 With New DMA Seminar, Many Roads Lead to Customer Acquisition
September 27, 2007 Email Experience Council Releases Retail Welcome Email Benchmark Study
September 14, 2007 DMA Enhances Quarterly Business Review (QBR) with New Metrics
September 14, 2007 DMA Opposes New Alternative Sourcing Proposal Before Streamlined Sales Tax Governing Board
September 11, 2007 DMA Releases 15th Annual 'Multichannel Marketing in the Catalog Industry' Report
September 6, 2007 DMEF's Auction for Education Kicks Off
September 6, 2007 DMA Appoints Dr. Edward T. Manzitti Vice President of Research
September 5, 2007 DMA Promotes Alan P. Kuritsky to Senior VP Sales & Marketing
August 29, 2007 Email Experience Council Declares Start of Holiday Retail Email Marketing Season
August 23, 2007 Direct Marketing Educational Foundation and Elsevier Announce New Partnership
July 31, 2007 Email Experience Council Releases Retail Email Subscription Benchmark Study
July 26, 2007 DMA Tells House Postal Oversight Panel That US Postal Service Must Become 'More Efficient, Not Less Responsive'
July 23, 2007 DMA's 2007 International ECHO Awards Entries Sets All- Time High
June 27, 2007 Luminaries Kenneth Cole, Shelly Lazarus and Jimmy Wales to Keynote at DMA07 in Chicago
May 25, 2007 'The Changing Faces of Direct' to be Focus of DM Days New York Keynote Panel
May 22, 2007 2007 MCM Award Winners Culled From More Than 200 Entries
April 26, 2007 HOWIE MANDEL TO HOST DMA'S 2007 INTERNATIONAL ECHO AWARDS CEREMONY ON OCT. 16

Articles for DM Agencies and Consultants
Throughout the year, DMA posts white papers on specific topics, relevant to the direct marketing industry and agencies and consultants.

Suggested White Papers

How Smart Brands are Beating The Recession with DRTV - April 2009 -- By Hawthorne Direct Hawthornedirect
Beat Practices For Webinars - March 2009 -- By Real MagnetReal Magnet LLC
Strategic Assessment - January 2009 -- Marketing Transformation ServicesMarketing Transformation Services
Strategies for Marketing Successfully in a Freakonomy - January 2009 -- By Richard BergerASTRALCOM
Creating Great Subscriber Experiences: Are Marketers Relationship Worthy? - December 2008 -- By Return PathReturn Path
Your Reputation Holds the Key to Deliverability - December 2008 -- By Return PathReturn Path
Successful E-Mail Marketing Methods - September 2008 -- Medical Marketing ServicesMedical Marketing Service, Inc.
HTML Design and Rendering Tactis for Improved Email Deliverability and Increased Response - July 2008 -- By Megan OuelletListrak
Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary) - July 2008 -- By Direct Marketing Association UKDMA UK
2008 EMail Marketing Strategies - June 2008 -- By Fred TabsharaniVidi Emi

DMA Store - Books & More
Your link to books, reports, directories, and audio and videotapes from the masters of direct marketing.

Suggested Reading

Conferences, Events, and Exhibitions
Networking at DMA conferences is an amazing way to find new clients, while maintaining relationships with your current customers. You'll connect with key decision makers with the ability to specify and buy your products or services. Conference exhibition is also an outstanding opportunity to show off your goods and services. See our current conference calendar, then find out about marketing opportunities at exhibitions.

Selected Events

07/09/2009	Mobile Commerce Spotlight	New York, NY	Register Now!
07/16/2009	Mobile Couponing: Generating Sales & Consumer Engagement	Virtual Seminar	Register Now!
07/23/2009	Digital Publishing: Dispelling Rumors & Building the Model	Virtual Seminar	Register Now!
08/03/2009	DMA Basics of Direct Marketing	Omaha, NE	Register Now!
08/10/2009	Direct Marketing Institute	Boston, MA	Register Now!
08/11/2009	Copywriting Tools & Techniques E-Learning Seminar	Online	Register Now!
09/14/2009	Creative Direct Marketing Strategies	Boston, MA	Register Now!
09/16/2009	You Don't Need ESP To Choose An Email Service Provider	Virtual Seminar	Register Now!
09/21/2009	DMA Basics of Direct Marketing	Minneapolis, MN	Register Now!
09/21/2009	Web Marketing - Design. Navigation. Analytics	Chicago, IL	Register Now!
10/27/2009	Copywriting Tools & Techniques E-Learning Seminar	Online	Register Now!
11/10/2009	Direct Marketing Institute	Chicago, IL	Register Now!
11/17/2009	Loyalty Marketing Workshop	New York, NY	Register Now!
12/03/2009	Creative Direct Marketing Strategies	New York, NY	Register Now!
12/07/2009	Direct Marketing Institute	New York, NY	Register Now!
12/07/2009	Secrets of Copywriting	Chicago, IL	Register Now!
12/14/2009	Web Marketing - Design. Navigation. Analytics	New York, NY	Register Now!
01/19/2010	Copywriting Tools & Techniques E-Learning Seminar	Online	Register Now!
02/01/2010	Email Evolution Conference	Miami Beach, FL	Register Now!
03/01/2010	Secrets of Copywriting	Cleveland, OH	Register Now!
05/09/2010	Loyalty Marketing Workshop	Chicago, IL	Register Now!
06/07/2010	Web Marketing - Design. Navigation. Analytics	New York, NY	Register Now!
06/10/2010	Creative Direct Marketing Strategies	New York, NY	Register Now!

DMA Agency Council
The Council provides information and education to executives, as well as providing a networking forum for agencies and those who do business with agencies.

DMA Directo: Council for Hispanic Marketing
DMA Directo: Council for Hispanic Marketing educates direct marketers about the Hispanic market and provide support in targeting this segment as well as to promote career and business opportunities for Hispanic members of the direct marketing professional community.